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The Importance of Corporate Gifting

Corporate Gifting should be an integral part of your company’s marketing strategy, essentially because it helps establish and often enhance business relationships apart from the fact that it contributes significantly to employee morale and customer loyalty. These gifts were traditionally given primarily to major clients, followed by employees. However, in recent times, corporate gifting has found an intrinsic place in soliciting potential customers, especially when special care and thought is put into the gift, in order to convince prospective clients about the quality of service and dedication that they are sure to receive should they decide to do business with your company.

While on the surface, it may seem that there aren’t any bottom-line benefits to be derived from corporate gifting, the truth is that it does far more than just affirm relationships and enhance the personal connection between the giver and the recipient. In fact, most marketing experts would agree that, if done correctly, corporate gifting is by far the best and most cost-effective way to build a sense of partnership with valued associates. Still aren’t convinced? Promotional Products Association International (PPAI) has conducted surveys of corporate gift givers and recipients and have found that vendors who gave corporate gifts were twice as likely to be contacted by recipients as compared to those who didn’t have a gift program. This simply reinforces the indispensable nature of Corporate Gifting.

Corporate gifts, when given to employees act as a form of recognition of their service and commitment to your company and also serve as a reminder of the value they hold for you and the trust that you place in them. Not only can these gifts greatly increase general morale amongst your employees, but they can often also send productivity rates soaring in and around your office which is always an excellent thing. On the other hand, corporate gifts, when given to existing clients, represent a subtle long-term process of relationship-building that is inherently necessary for a successful business with loyal clients, since these gifts serve as a representation of the attention-to-detail and the wholehearted diligence with which your company has always looked after your client’s requirements. Similarly, when corporate gifts are given out at public events, like product launches and exhibitions for instance, they act as an excellent tool for reaching out to prospective customers and giving them an idea of the kind of service they can expect to receive from your company.

With the festive season of Diwali rapidly approaching, now is undoubtedly the best time to undertake Corporate Gifting initiatives in your business, by reaching out to your employees and clients to let them know that you value them and their loyalty. In fact, you should consider going the extra mile by putting careful thought into your corporate gifts to ensure that your sentiments and goodwill are expressed perfectly. Here at Harry International, we have a diverse selection of high-quality products that include Electronics, Luxury Products, Bags, Desktop Articles and many more, each of which are meticulously designed and manufactured to make sure that your Corporate Gifting initiative stands apart in a class of its own.